Fred is one of the most talented directors of the new generation in Brazil. He studied advertising in Rio Grande do Sul and has directed commercials for companies such as Johnson & Johnson, Tramontina, Santander and Olympikus. Last year he directed commercials in Africa, Europe and the United States. Just in 2015, his commercials had over 30 million views.
His commercials are known for their sensibility and aesthetic accuracy. "The processes that I most enjoy are collaborative, using new media and new ways to communicate, new ways to create together with agencies," declares the young director.