Despite having a degree in Psychology, Janaina has always worked with cinema and advertising. She joined O2 Filmes as an executive producer in the Digital Department in 2005, when the internet was taking its first steps.
She produced some of the most iconic commercials on the internet in Brazil, and in 2013 became the Director of the Outras Telas (Other Screens) Group, which produces content for all forms of media.
Her resume includes projects for diverse platforms such as museums, exhibitions, interactive and cross-media projects, content for social media and most recently, immersive content and virtual reality.
The main characteristic of her work is the constant search for innovation, strategic partnerships and creators of content in Brazil and throughout the world.