Actress Leandra Leal is the star of the new Natura commercial produced by O2 Filmes and directed by Kitty Bertazzi. With poetic set design and metaphorical visuals, she represents the life of Priscila Lopes and her achievements, a person who has managed to achieve financial independence through her professional growth and has also inspired other women to transform their lives.
To director Kitty Bertazzi, the idea of telling the story of Priscila the consultant through the staging of a play was a challenge. “We needed to create a play. This made it a totally different kind of experience for me. Everything happens in real time: projections, lighting, and movements on the set. All live. Physically, without tricks. We could sit in the audience and watch the play.”
This campaign created by the McGarryBowen Agency is a part of their plan to show the importance of Beauty Consultants to Natura, reinforcing how much this brand values its network as well as its strategy of revitalizing direct sales.