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O2 IN THE 40TH BIRTHDAY OF MEDIUM & MESSAGE

17.04.2018

The magazine Meio & Mensagem (Medium & Message), to celebrate its 40th birthday, is presenting the best advertising campaigns during this period, according to 40 creative artists.

The first list presents the campaigns that have been ranked between 40th and 21st. Among them was the Tigre campaign, created by the Talent Agency in 2000, which debuted the concept “Fuja do Mico (Escape the Monkey – Avoid the Shame),” and was produced by O2 and directed by Toniko Melo, with a soundtrack by Tesis, featuring the participation of the actors Eduardo Estrela and Silvio Matos.

The magazine recalls that the animal used for this campaign was filmed in Hollywood and was the same one that appeared in the series Friends as the pet monkey of Ross, played by David Schwimmer.