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WORLD BICYCLE DAY – LIFE IS SHORT

19.04.2018

April 19 is World Bicycle Day. This day seeks to promote the use of the bicycle as a means of transport to highlight its benefits and call attention to the rights of cyclists.

On this day bicycles will be at the center of attention, with everyone promoting initiatives to use bicycles and promote sustainability. At the production company, many employees use of the bicycle as a means of transport. The photo that illustrates this article is of one of the bicycle racks inside the production company.

A Caloi commercial made in 1992, which was created by the Talent Agency and directed by Fernando Meirelles, featuring the photography of Cesar Charlone and a soundtrack by Voices, makes us remember that “A Vida é Curta (Life is Short).”