While the tennis world is preparing for Roger Federer and the Gillette Federer Tour which will begin in the beginning of December in São Paulo, internauts and the television public are watching an O2 production made for Procter and Gamble and created by the Africa Agency: imagine if Federer were Brazilian?
The commercial was directed by Nando Olival, the directors of photography were Ricardo Della Rosa and Marcelo Trotta, and the art director was Fred Pinto.
Part of the commercial was filmed in Dubai and the rest in São Paulo. The rotoscope and compositing effects were done by O2. The post-production was accompanied step by step by the director together with O2’s flame team.