Kitty Bertazzi Directs Café Damasco Commercial with Fernanda Lima and Rodrigo Hilbert
Café Damasco, a coffee brand from the South of Brazil, is launching a new campaign created by the J. Walter Thompson agency and directed by Kitty Bertazzi of O2 Filmes.
In the commercial, the couple of Fernanda Lima and Rodrigo Hilbert are worried that their dog has disappeared. But the pooch soon returns once he smells the aroma of Café Damasco.
“The campaign emphasizes the close, solid relationship that Damasco has established with its consumers. We’re proud to produce the coffee that the people of Paraná love,” states Ricardo Souza, director of marketing for JDE, which controls Café Damasco. “The emotional tone of the commercial which distinguishes the return of Damasco to the media, underlines our tradition and the values that we’ve adhered to over the last 60 years,” he concludes.
The Damasco campaign will appear on Network TV all over the State of Paraná and also in the city of Joinville in Santa Catarina.
Watch the commercial below!
Agency: J. Walter Thompson
Client: JDE Coffee
Product: Café Damasco
CCO of J. Walter Thompson: Ricardo John
Head of Art: Fábio Simões
Creative Director: Mariana Borga
Script: Marcel Ares e Ricardo Souza
Art Director: Pablo Lobo
Client Services: Lilian Chwartzmann, Lucas Castro, Mariana Arvelos and Sabrina Zajakoff
Media: Camila Rodrigues, Lucas Cavalcante and Débora Franco
Planning: Fernand Alphen, Mariana Quintanilha and Juliana Maaz
Director of RTV: Marcia Lacaze
Producer of RTV: Ana Mello
Production Company: O2 Filmes
Director: Kitty Bertazzi
Director of Photography: Marcelo Durst
Executive Producer: O2 Filmes
Art Director: Clo Azevedo
Client Services: Rejane Bicca/ Luiza Teani
Editing: Rogerio Ferreira Alves
Post-Production: Ricardo Kertesz