Quico Meirelles has just directed a new commercial for Antarctica beer, created by the AlmapBBDO agency.
In the commercial “Cara ou Coroa (Heads or Tails),” a group playing footvolley on the beach is interrupted when one player wants to know who’s going to start the game. With no one having any spare change, a beer cap is used to decide who starts. “Aberta ou Fechada? (Open or Closed?)” is the question the players ask, but the best thing is the truly EXCELLENT beer which is open and very chilled. Check out the commercial.
Director: Quico Meirelles