Consumer’s rights policies as regards portability have been approached by the mobile phone companies addressing their clients.
The public awareness campaigns are also taking over the Internet. This new trend about portability has been put forward by the Claro campaigns.
O2 Digital has produced 5 ads for F/Nazca agency, directed by Kitty Bertazzi, showing what portability is, when and where to change service operators without losing the phone or mobile phone numbers, how to make the change and who can do it.
The art direction is Darida Rodrigues’ and photography direction is Ching Wang’s.
It should be mentioned that these films have been shot with a RED Câmera, a state -of -the- art technology, whose use has been taking up in O2 productions.
Check out Claro films in www.portabilidade.com.br.