Director Fernando Meirelles, as the first curator of an iTunes Store in the world, recommends ten films – from comedy to drama – which are available through the Apple store in Brazil.
The cinematic works selected by Meirelles all have unusual scripts and strong and charismatic characters. Fernando tells us what the selection process was like: “iTunes asked me to make a list of films that I find interesting and that I’d recommend. The first list was of films that are ‘off the beaten path.’
To see the ten films that the filmmaker has selected, click HERE.
His curatorship of the store’s content is the result of a partnership between Apple and the distributor O2 Play, which invests in innovative ways of distributing films, maintaining a close relationship with digital producers and platforms.
With a focus on cinema and Video On Demand (VOD), O2 Play is headed by Igor Kupstas, under the tutelage of O2 Filmes partner Paulo Morelli. The company is an aggregator of iTunes, Google Play, Netflix and Now. In partnership with O2 Post-Production, it provides encoding for Netflix and Google Play. In its first year of activity, O2 Play has released Latitudes, Junho – O Mês Que Abalou o Brasil (June – The Month that Rocked Brazil), The Water Law, A Bruta Flor do Querer (The Raw Flowering of Desire), Cidade Cinza (Gray City) and co-distributed Between Us, A Noite da Virada (New Year’s Eve) and Zoom, all O2 productions. Six titles distributed by O2 Play appear in Apple’s list of Best Brazilian Films of the Year.