Today at O2 Studios, Ivete Sangalo is filming the new commercial for Grendene, produced in association with the Escala agency. It will promote the new Grendha Ivete Sangalo collection. The commercial is being directed by Paola Siqueira, with Marcelo Durst directing the photography and Chiquinho Andrade directing the art. Veveta, as her fans call her, has already made other commercials for Grendene at O2 and her presence elicits a warm response from the whole team. Ivete gives off a positive energy that makes the filming a true party.