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THE MAKING OF ANTARCTICA’S “CAÇAPA (POCKET)”

31.07.2009

The latest Antarctica commercial, which was directed by Luciano Moura, is entitled “Caçapa (Pocket)” and was created in association with the AlmapBBDO agency and contains daring and grandiose scenes. The sequence begins in a bar, where a group of friends is enjoying a round of beer. Suddenly one of them falls through a hole which opens in the floor and falls down an enormous slide covered with ice that follows a tortured path to a grandiose Antarctica factory.

Adriano Goldman directed the photography and Billy Castilho was responsible for the art direction. See the making of video: