During the second half of 2010, O2 Filmes, in a campaign created by the Y&R agency, brought the greatest soccer star of all time Pelé back to the field to make his last goal wearing the Brazilian national uniform. This goal deserved a plaque to commemorate it, like so many of his others have. It was so beautiful that the ‘King’ went to the Cannes Film Festival and brought back a Bronze Lion Award this last Friday, June 24.
Directed by Luciano Moura and Nando Olival, “Pelé” enchanted everyone and was one of the most viewed commercials on the internet in 2010, and O2 naturally wishes to honor all those who were involved in the production. It was produced by Ana Soares and Paula Madureira, photographed by Ricardo Della Rosa and Adrian Teijido, and the art was directed by Tulé Peak. This huge goal is everyone’s!