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RIACHO DO NAVIO – SÃO FRANCISCO AND GISELE IN 94

31.08.2008

We have selected from our archive collection a 1994 O2 Films production, directed by Clovis Aidar and shot during a journey along the Sao Francisco River.

The film presents the Spring and Summer collection created by Mesbla, a chain of department stores, which was founded in 1912, as the Brazilian arm of the French flagship store. In 19999, during a serious economic downturn,the group filed for bankruptcy.

Check out for Gisele Bunchen’s participation, a then unknown young Southern Brazilian model, who later became the internationally known supermodel, the highest paid and most photographed model in the world.