Those who think that drinking a beer only makes sense when it’s very hot, are in for a surprise. Dark beer, or “bock” as it is also known, is ideal for drinking in winter. On these cold days in São Paulo with winter arriving, we remember the commercial “Campos do Jordão” from O2’s archive.
This 1995 commercial was directed by Fernando Meirelles, with César Charlone directing the photography. Antártica was the client and the agency was DM9. Check it out: