Exactly 59 years ago, TV Tupi – Channel 4 was inaugurated in São Paulo, becoming the first television station in Latin America. Because of this, September 18 is celebrated as the National Day of Television. To commemorate this date, we chose from our archives the 1995 O2 commercial “Coque (Coke)”, directed by Gisele Barroco. It was made in association with the Talent agency for the client Semp Toshiba. The photography was directed by Marcelo Durst.