Network coverage has always been a good way to sell cell phones. After all, no cell phone can work without a signal. And it’s not a legend or a fairy tale; sometimes getting good reception may be more difficult than you imagine. Don’t even talk about six years ago.
Despite this, six years ago O2 transformed this fairy tale into a Tim commercial. Created by the RC Comunicações agency, 2003’s “Pé de Feijão (The Beanstalk)” was directed by Gisele Barroco, and the photography was directed by Adrian Teijido, the art by Fred Pinto, and the soundtrack was done by Lua Nova.