The beginning of the year is marked by sudden downpours that catch many unawares. These are the famous summer rainstorms that are responsible for the widespread flooding and the miles of traffic jams that clog the larger cities. Many people don’t stop to think of this, but if one leaves aside all the problems that it causes, this rain can make a beautiful commercial. “Idosa (Elderly)”, a C&A commercial directed by Nando Olival in 1997 proves this point. The torrential rain practically becomes a character in this commercial which was part of a Mother’s Day campaign. It was created by the Avanti agency, César Charlone directed the photography, and Lua Nova produced the soundtrack.