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BRAZIL’S FOURTH WORLD CUP, PRICES AND HIGH INFLATION

18.06.2010

It’s been sixteen years since 1994 when we were all waiting for our fourth World Cup championship. You couldn’t see the games of the World Cup at that time on plasma TVs in full HD like today. And TVs weren’t cheap, no! To buy a television on sale to follow the 1994 World Cup cost nothing more or less than 498 thousand or even 1 million. You had to have money! Today these large numbers from the period of high inflation sound very strange!! Joking aside, we were champions that year! And this wasn’t the only thing happening here either. The Mesbla commercial “Copa (World Cup)”, created by the DM9DDB agency, was on the air. The commercial was directed by Nando Olival, and the photography was directed by Abraham Metri. “Copa (World Cup)” featured Paulinho Arapuã, Silvio Matos, Mahal and Leandro Re.