The creativity of advertisers is legendary and their ideas in the public’s mind range from the completely absurd to the excellent. They’re always presenting these ideas to agency directors and clients. This month we’ve selected “A Vida Como Ela É (Real Life)”, directed by Nando Olival in 1998, to honor these creative people. This commercial was created by the Almap agency for Revista de Criação/EPA. The director of photography was Renato Rossi.