For a bull rider mounting a mad bull is a challenge and an unrivalled pleasure. This kind of pleasure can be compared to driving a Silverado Pickup Truck from Chevrolet. Now is the beginning of the rodeo season in Brazil.
This is why we’ve selected the 1999 commercial “Rodeio (Rodeo)”. Created by the McCann Agency, this commercial was directed by Renato Rossi and features the three time (two time at the time of the commercial) world champion bull rider Adriano Moraes. Renato Rossi also directed the photography.