You begin watching and think that it’s a trailer for another film starring Isis, but she begins to talk about herself and you think it’s a staged biography. It’s the story of a girl who wishes to leave Aiuruoca, MG and see the Brazil that lies behind the mountains. She tries to become an actress, but it doesn’t work out. She gives up. The lights go out. And then trucks appear in the distance and you see “Coca-Cola” written on their sides. It’s a commercial you decide. But suddenly it turns into a reality show, filmed with real people and the style changes again. The star returns to Aiuruoca to thank everyone. It’s real and beautiful and her emotion is real and undeniable. I’ve always liked commercials that mix fiction with reality and this one does it brilliantly. The image solutions that Fred Luz found to tell this story are intelligent and well thought out. The intuition of the script to use the mountains of Minas Gerais as a portal to another world is very clever, written by someone who knows how to write. And Coca-Cola just appears at the end, a detail on the screen. Less is more, and this commercial understands that. Advertising understands that. Finally.” Text by Fernando Meirelles, executive producer.
The Coca-Cola commercial “6224 Obrigados (6,224 Thank Yous)” was created by the J. Walter Thompson Agency and was directed by Fred Luz.
It feature photography directed by Juliano Lopes, art directed by Andrés Zarza, editing by Francisco Antunes and post-production by O2. The production manager was Juliano Mundim, and the soundtrack was produced by Supersonica.