O2 has embraced Virtual Reality and 360˚ videos producing various films in immersive formats which have attained more than 60 million views. These results led to the SXSW invitation to directors Quico Meirelles and Ricardo Laganaro to lead a panel discussion about how to use creativity to attain millions of views for VR works.

The panel discussion will take place on March 15 at 3:30 pm (5:30 pm Brasilia time) at the JW Marriot (Salon 3-4).

Take a look at some of the VR works produced by O2:

The Art of Heineken:

Interactive content produced for the Heineken Museum (MAC, São Paulo) about the history of the brand and the beer brewing process.

NOVO FILME IMERSIVO DA O2 from O2 Filmes on Vimeo.

Rio Não Tem Preço:

A 360˚ commercial taken from the top of Rio’s Christ the Redeemer statue for Mastercard.

Google Beyond The Map:

360˚ film that shows a day in the slum of Vidigal in Rio de Janeiro.

Clipe “O Farol” – Ivete Sangalo:

360˚ video.

Museu do Amanhã:

An immersive film that tells the story of the origin of the universe.

Making of – Museu do Amanhã from O2 Filmes on Vimeo.